Google Ad Grant management for churches Get in touch

The Google Ad Grant · since 2003

Google will give your church $10,000 a month in free advertising. Most never claim it.

You get $10,000 a month in Google ads that put your church in front of people searching for one. I handle everything else — the application, setup, compliance, and monthly management (for a flat $500 a month).

— Steinar, Founder

How long does it take?

3–5 weeks for many churches, 6–8 months for others, depending on your 501(c)(3) status. Submit your website and I’ll email you which path you’re on.

Question 1 of 3 · about 20 seconds

What’s your church’s website?

No cost. No obligation.

Where should I send it?

And your name?

By sending this you agree to the Terms of Service and Privacy Policy.

Success!

You should have your answer in about 1 business day.

  • I “live” this grant The first Google grant I managed was for my own ministry, Faith Up.
  • 15+ years of experience I’ve spent my whole career managing Google Ads, including at Microsoft.
  • $200M+ in ad spend I’ve cumulatively managed $200M+ in Google Ads spend across my career.
  • One person, not an agency You’ll never be “handed off.” Every interaction you have will be with me.
church near me

Sponsored

gracecommunity.org/plan-your-visit

Grace Community Church — Edmonds

Sundays 9 & 11am. Kids ministry, free parking, come as you are. Here’s what to expect on your first visit.

Every week people are searching for a church in your area.

The grant pays for your church to appear in that moment.

christmas eve service

Sponsored

gracecommunity.org/christmas

Christmas Eve — Grace Community

Services at 4, 6 & 8pm on December 24th. Candlelight, carols, childcare at every service. All are welcome.

The process.

Just about everything you need to do is step 1.

  1. 1

    You forward emails

    You’ll receive a few emails during the application process. You forward those to me.

  2. 2

    I build the account

    When your grant has been approved, I build and launch your Google Ads campaigns.

  3. 3

    I keep it compliant

    To keep the grant alive, certain rules have to be followed. The key ones are listed below.

  4. 4

    I manage it

    I manage the campaigns on an ongoing basis to help people discover your church.

The rules.

Following them is my job, not yours.

The six rules

  • A 5% click-through rateEvery month
  • At least one conversionEvery month
  • Keyword quality scores above 2Continuously
  • No single-word keywordsContinuously
  • Website policy complianceContinuously
  • The program surveyWhenever it arrives

Every requirement above is published:
Ad Grants Policy Compliance Guide

The cost.

Billing doesn’t start until your grant is approved.

What Google puts in, every month

$10,000

What you pay me, every month

$500

The grant does not roll over — whatever isn’t used by the end of the month expires at midnight.
I aim to spend the full amount, so you get the full benefit.

Let’s get your church its $10,000 a month.

Submit your website and I’ll tell you which path your church is on. One email back from me. No cost. No obligation.

Find out which path you’re on

Steinar Skipsnes

Letter from Steinar

Google has been giving nonprofits an advertising grant since 2003. They don’t publicize it, so either you’ve heard about it or you haven’t. Many churches haven’t.

The idea to offer this struck me one day because I happen to sit on both sides of it. I run my own ministry, Faith Up, which sends devotional encouragement to 5,000+ email subscribers. And Google Ads has been my profession for more than fifteen years. I’ve managed a total of over $200 million of it, for software companies, including Microsoft.

This is a wonderful thing Google offers, and I wanted to make it simple for churches to claim it.

As long as you stay compliant, the $10,000 comes every month.

That is $10,000 spent putting your church in front of people already looking for a church in your area, which helps more people walk through your doors on a Sunday morning. That is the whole point of it for me.

I don’t charge a setup fee. A flat $500 a month to handle all of it, billed once the grant is approved.

On the personal side, I live in Seattle with my wife and our two kids.

I would love to help your church take advantage of this.

The easiest way is the form at the top of this page, or if you would rather skip it, just email me directly.

- Steinar

Ask me anything.

I will get back to you as soon as possible.